Language and the way we communicate a message have enormous power to shape perceptions, attitudes and behaviors in society. When it come to social development work, this power becomes even more relevant, as it can strengthen or weaken inclusion, empathy and participation of the people involved. For this reason, having a style and tone manual is a fundamental tool to ensure that our communications are coherent, responsible and respectful of diversity.

In this manual you will find 30 style and tone guidelines to talk about Opportunity Youth, from a generational and differential approach.

*Created by GOYN Bogotá, GOYN Barranquilla and Plural (consultancy firm).